Author: Maria Elena Duron
The success of your business highly depends on how successful your branding campaign is. With a recognizable brand, you can effectively reinforce your business, attract more customers, and increase consumer loyalty.
Most business owners have the erroneous assumption that branding one?s business is expensive. Well, it can be costly, but there are also numerous ways to brand your business without spending too much. Here are 7 inexpensive but effective ways for branding your business.
- Think of your brand?s vision and create a marketing theme around it
Creating a marketing theme around your brand helps foster remembrance in your audience. You want yourself to be memorable, not forgettable, so you need to create a theme that catches your customers? attention and keeps it.
Just look at how FedEx took the world by storm with its theme: ?When It Absolutely, Positively Has to Be There Overnight.? The company?s vision was to be the go-to company for delivering packages fast, and with this theme, they easily conquered the shipping industry.
It?s important that your theme is specific enough that customers immediately know what you have to offer, but flexible enough to adapt to the changing times. Today, FedEx?s theme is ?The World On Time? and it continues to be one of the world?s most admired and respected companies.
- Make sure you have a recognizable logo and use it all the time
Having a graphic logo is important for your business branding as it is a representation of your business and helps identify it. Most business owners may not have the means to design their logos, however, and they consider paying for a custom logo design using a design firm, which can be extremely expensive.
But what they don?t know is the fact that today, it is becoming more and more popular to use an online logo design company and pay only a small fee to have your logo created. Once you have your logo, you definitely need to use it all the time, so that people will soon identify your business with it. It helps promote brand awareness every time a person sees it. Think of Apple and its logo, how seeing that logo has become synonymous with quality consumer electronics.
So if you?re looking for a low cost solution to having your graphic logo created for branding your business, then try out these online companies or online sites. You may be surprised at the quality of the logo you can get.
- Create a website or blog
Setting up a website or blog under your own business domain is a very low cost way of branding your business. No, you don?t have to use expensive television or newspaper ads to promote your brand anymore. With online users growing each day, the World Wide Web offers you an inexpensive solution to get your message across to a wide array of people.
- Apply SEO strategies on it
Of course, it?s not enough to simply put up a website and then forget about it. You want to utilize SEO strategies to make sure your business website comes up at the top of search engine results when someone searches for your brand, or your products and services. SEO isn?t very expensive to use, and if you?re not familiar with it, there are actually lots of people who are ?experts? at it that you can hire for a small fee to ensure your website is search engine optimized. You can also read up about it first to get an idea on how you can use it for branding your business.
- Take advantage of social media
Facebook and Twitter are two of most visited social media sites in the whole world. They get millions of users every day, so it will certainly help promote your brand when you set up a business account there.
Again, it?s not enough to set up your account to get visitors to your page. You also need to learn how to navigate social media and learn the best way to promote your business to a huge amount of audience. What makes social media sites different from your website is the fact that it?s all about creating a conversation or dialogue with your consumers. You don?t want to sell them services through social media ? this will not endear you to them. What makes social media work is the interaction between your business and your customers.
- Utilize mobile marketing
Mobile users are growing by the day, changing the way people enjoy their browsing experience, connect with other people and their favorite brands, and even do business. Mobile marketing is truly one of the hottest marketing services of today, and businesses can be left behind if they don?t start mobilizing their brand.
The great thing about mobile marketing is the fact that it?s still a relatively cheap way of branding your business. You can easily open an account with a bulk message provider, and enjoy numerous ways of interacting with your consumers. Ask them to join your fan club, give out promotions and deals, and exchange dialogue with them. You?ll be amazed at how fast your sales can shoot up.
- Connect with people locally
Sometimes, when people involved in businesses keep looking at the big picture, they forget that their best customers are actually in their own local home base. These are the people who really get you and your business, with whom you enjoy a common ground with. Don?t ignore them, because they can be your most loyal consumers and fans, and may be willing to go the extra mile to promote your business.
Truly, branding your business doesn?t have to be expensive. What you should remember is that there are so many channels out there that you can utilize to promote and market your brand. And with most of them, you only need a small fee to get started; some of them, such as social media sites, even let you create an account for free.
Don?t let yourself be limited to traditional ways of business branding. Get with the times and start utilizing all these multiple channels in marketing your brand, and you?ll soon see tremendous success in your business campaigns.
Article Source: http://www.articlesbase.com/marketing-articles/7-tips-for-branding-your-business-on-the-cheap-4906109.html
About the Author
?Maria Elena Duron, CEO (chief engagement officer), buzz2bucks | a word of mouth marketing firm, is skilled at making networks ?work? and harnessing powerful online and offline buzz, she facilitates online visibility services and word of mouth coaching and workshops ? taking companies and professionals from buzz-worthy to bucks-worthy, http://buzz2bucks.com.?
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